Our Story

We’re two people who jumped into the corporate world as soon as we could.

Chasing the version of success we were told to want.

But somewhere along the way, it became clear: this world wasn’t really made with us in mind. And as we looked around, we realized we weren’t alone.

"You were made for this!" they said.
But we knew we weren’t.

That’s why we created - Not Made For This - a space for anyone who’s ever felt out of step with the expected path.

After nearly a decade together, we finally found the courage to build something of our own.

This isn’t just a business, it’s our way of celebrating the unexpected, the different, and the beautifully random parts of life that don’t always fit neatly into a box.

Here’s to making space where there wasn’t any before.